With Initialiste, acting both on hair's present and future is now possible.

After the first application, hair is invigorated. It is more resistant with 93% less breakage during brushing*.
After about 1 month (10 applications), the hair is stronger at the root, and hair quality is visibly enhanced: more vibrant, beautiful and stronger.
When used after each shampoo, INITIALISTE improves hair’s beauty assets by rendering it healthier and stronger.